Powerpoint vs Presentation: The Art of Communicating Effectively

A lot of people would say that the word "powerpoint" is the same as the word "presentation" and, sadly,  a lot more would define "presentation" with the word "powerpoint" embedded somewhere in that definition.

The truth of the matter is that a presentation can exist without a powerpoint and a powerpoint, unfortunately, can also exist without the presentation. Most companies can fill up rooms of powerpoint documents that failed in getting the message and the decisions across but don't blame the powerpoint for it - in most instances, it was a failure in the presentation and not the powerpoint.

I have learned (and I continue to learn now) that there is a process to a successful presentation that does not start with opening up powerpoint (gasp!). Here are some key tips I have learned so far:

1) Key Message - The thought process should start with the key message - what is the one primary objective of the presentation. It can be a sales pitch or a decision driver, for example.

2) Outline - Breakdown the key message into an outline. The art of the presentation starts with an objective and then goes first into a high level story telling approach - what are the key points that would support the objective.

3) Simplify - When you have the outline ready - review it and ask yourself the following questions - is the story build up good?Does it have direction? Does that direction logically lead the audience to the objective? Is there information that you can consider extraneous? Does it fit the time allotted for the presentation?

4) Approach - When you have the high level outline done and you understand what you want the presentation to do - decide next what is the best approach for the presentation. It is not always through a powerpoint document that a presentation becomes effective. It may be best to just stand in front of the crowd and talk them over it or maybe start with a video for that emotional build up or a series of photos to set the stage.

5) Effective Powerpoints - If you do decide on a powerpoint, keep in mind the following tips that I have learned over the years:

• Keep it simple - each slide must have one message and one message only
• Word it right - imagine that each slide is a billboard on an interstate and your audience is driving a car on that interstate at speed limit and think about how many words they can read on your billboard as they speed by - that is the number of KEY words that you should have on your powerpoint. Studies vary - from 8 to 10 words.
• Keep it tight - the message of your slide should be heard and understood within 5-8 seconds. Imagine that you are presenting your slide while inside an elevator - borrowing from the proverbial elevator speech - each slide should only take as much time presenting as a 2 floor ride in that elevator.
• Images help but don't overdo it - studies have shown that learning is enhanced if senses are involved in the process at the same time. The saying that "a picture speaks a thousand words" still hold.
• Bottom line - each element in your slide, from that picture to that movie to the words used, must have a distinct value and purpose to be on that slide. If you can't figure that out in 3 seconds - remove it.

Finding the Balance between the High Level and the Devil

It is amazing that a lot of projects get derailed because new details are found late in the project and some of these projects even become un-recoverable but sponsors still avoid discussing details during the initial phases of the project.

Understandably, at the early stages of the project, not much is known about the deliverables but sponsors and project managers must consciously allocate time early on to talk about potential risks and not put those discussions on the parking lot with the hope that eventually people lower than the managers will think about it.

Sponsors and Project Managers always say that "the devil is in the details" but let the devil remain uncontrolled. Control the devil - or at least identify the worst case scenarios - early on and the probability of project success increases.

The key is finding balance between defining deliverables and identifying critical risks that might derail the project.

Projects Must Align with Corporate Priorities

In the everyday hustle and bustle of user communications and the desire to serve by managing the low hanging fruits as fast as possible, project management teams are most likely to miss out on a critical aspect of a project - is it really needed by the corporation?

Most of the projects I have seen are more responses to the short term pains of a few groups of people rather than an answer to an over-arching need of the company. Most of these pains are mere symptoms of the root problem rather than the problem itself and thus there are several project teams that deliver what we call "band-aid" solutions rather than long-term pain relief.

There are some questions that help determine where the project request is truly rooted on and what need does it truly answer and some of them appear below. In several cases, just asking the project sponsor a few of these questions can get people collaborating more across peers or having them re-think their original requests.

1. Priority -> How does this project tie-up to the corporate priorities(sometimes call the CEO agenda, the company mission,etc)?

2. Cost/Benefit - > What will the company gain if we do this project? Don't forget to ask as well what will the company lose if we don't do the project? The more specific the answer - the better. It is, for example, better if the sponsor can tie it to profit growth or profit loss or if the user can tie-it to a specific business process problem that the project will address.

3. Project interactions -> Does this project tie-up with any existing or planned projects that the company is already undertaking?

4. Resources -> To what extent will the company support the resource requirements of the project?

It would be an eye-opener if our executives realize how many projects failed (and costed the company money) because the questions above were not asked(or answered) early on.

Gray Areas are Wonderful Places

As people rise up the ranks in management, there comes a time that they learn a very important lesson - management exists to live in the gray and to provide direction for the rest of the team to follow.

Managing gray is really a very dangerous activity -> if you lean toward one end more often than is perceived as required will bring you negative reviews. An example of a gray area is "the desire to service your customers" vs "the capacity to realistically deliver everything they ask for" or the gray area on " I believe in this employee and will give him a second chance" vs "I am sacrificing my company's interest by keeping him" or a simpler gray area that matches speed vs thoroughness. Work too fast on a project and you can be called reckless, work too thorough and you can be labeled as slow.

The key to successfully managing the gray is developing the ability to develop the sense to know, case by case, where you would lean into - to truly understand where the benefit will really lie and be wise in deciding and communicating the basis for the decision and what it means tactically to your team. There is no "one size fits all" nor a "silver bullet"

Few people understand the gray areas and fewer still write about it but there is a book that writes about it that I found enlightening in this discussion - >Managing the Gray Areas.

The thing is - we also quickly realize that the higher we go up the ranks, the bigger the gray areas become - eg "should I keep the model of this company being its new CEO and be reviewed as risk-averse" or "I should change the model of this company as its new CEO so I will be reviewed as revolutionary and out-of-the-box" thinker.

Bottom line - if you can't swim in the gray area and if you can't grow it - it will quickly show - not only through your output but also in the belief your team has for you...manage it will and it will be the only place you want to be.

Career Advice for Project Managers

I have a team of people right now that all have sparks in them and on one-on-one discussions with them - most of them want to be project managers. I just know that all of them will become great project managers someday and I see myself as one of the few people who can help them get there faster...by telling them what mistakes I had and how I learned from them and hopefully they learn the lessons faster than I ever did...I figured that my own success is driven by them becoming great project managers in their own right so I always see this as a win-win move.

My team gets juicier projects and our sponsors know that even amidst of several high profile, complex projects - my team delivers.

One of the basic discussion points though that I think most people miss that is critical to their careers is knowing what they want to be when they grow up and I am not talking about people wanting to be VPs or even CEOs at some point in their lives but truly describing in detail how they see themselves becoming that person and what exactly are they doing by then and most importantly knowing what would it take for them to get from where they are now to where they truly truly want to be.

I always tell them that it is like using a GPS - their own career GPS so to speak.

1. Know in detail where you want to be (eg you typing the exact address in your GPS and not just the city)
2. Know exactly where you are right now (even the GPS does this first time you turn it on)
3. Know the milestones or critical turns that you need to remember along the way
4. Check every now and then if you are still on the right path
5. Expect surprises along the way and when they happen, be ready to take action and change direction if need be